Ruben Mak

Ruben Mak

At the start of 2012, I co-founded the data science team of the Greenhouse Group, a group of online marketing agencies and marketing technology product teams. While our main background is in analysis of media campaigns and optimization of these campaigns, we increasingly work together with the data teams at our clients in defining what data to collect online, hosting data pipelines and helping them creating business value from this data.

Presentations

Successfully applying Bayesian statistics to A/B testing in your business

Saturday 11:00–11:45 in Big Room

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