Sunday 14:15–15:00 in Small Room

Survival analysis for conversion rates

Tristan Boudreault

Audience level:
Intermediate

Description

What percentage of your users will spend? Typically, analysts use the conversion rate to assess how successful a website is at converting trial users into paying ones. But is this calculation giving us results that are lower than reality? With a talk rich in examples, Tristan will show how Shopify reframes the traditional conversion questions in survival analysis terms.

Abstract

What percentage of your users will spend? Typically, analysts use the conversion rate to assess how successful a website is at converting trial users into paying ones. But is this calculation giving us results that are lower than reality? With a talk rich in examples, Tristan will show how Shopify reframes the traditional conversion questions in survival analysis terms.

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