Peadar Coyle

I’m Peadar Coyle, a data scientist and author specialising in applying robust statistical or machine learning models to big/medium/small data to extract business value such as new revenue streams or business process optimisation. I joined the excellent Channel 4 team in early April, as a Senior Data Scientist working on recommendations and customer segmentation.

I’m passionate about solving what I see is the ‘last-mile’ problem of Data Science, which is getting the insights into action.

I have experience with Machine Learning, Bayesian Statistics, and other cool stuff. I've worked on analytics projects at Amazon.com and Vodafone, and at startups like Import.io and JobToday.