PSV is a club that uses multiple data streams and providers to gather information about tactical, technical, physical, medical and mental parameters. Ruud and Marc will talk about how they gather and analyze all of that information. They will also explain how they report the key information back to the (coaching) staff on time. Ruud: ‘The most important thing in succeeding with analytics is talking the language of the sport. Being in the Brainport region, a hub known for sports and technology, the club not only tries to implement existing tools, it also focuses on innovation in collaboration with partners from the Brainport region.