Michele Appello

Michele is the Senior Director Business Solutions at Improve Digital a technology company that facilitates advertising based monetization across the websites of publishers, broadcasters and content owners.

She has been working in Digital Marketing and Ad Technology industry for 18 years, beginning in New York and moving to Amsterdam in 2003. Michele has held leadership roles in operational, sales and product teams in companies across the Digital Marketing Ecosystem – publishers, sales houses, media agencies and technology companies. Additionally, she has been a member of and led various industry taskforces, which worked to better educate her industry peers and help drive innovation through deliverables such as whitepapers, webinars and industry events. In January of 2017, using her bird’s eye view of Ad Tech, she read the GDPR and created a list of steps that businesses need to take in order to prepare for the upcoming General Data Protection Regulation. These steps were published in IAB Europe’s GDPR Compliance Primer, which is available on their website https://www.iabeurope.eu.

Presentations

Keynote: Are You Ready for GDPR?

Saturday 9:10–9:55 in Auditorium, Megatorium

Subscribe to Receive PyData Updates

Subscribe