Tuesday 9:15 AM–10:05 AM in Central Park West (6501), Central Park East (6501a), Winter Garden (5412), Music Box (5411), Belasco (6203), Ambassador (6202), Broadway (5202)

Data science at The New York Times: a mission-driven approach to personalizing the customer journey

Chris Wiggins, Anne Bauer

Audience level:
Novice

Description

Keynote by Anne Bauer & Chris Wiggins.

Abstract

How does The New York Times use data science to further its mission? We'll talk about the use of machine learning throughout the company, from social media promotion to targeted advertising to content recommendations, and the cross-team collaborations that make it possible.

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